RESEARCH + ANALYTICS

NEXTGEN Research and Analytics (NGRA) is an award-winning team. And we're committed to using innovative quantitative and qualitative research in all phases of political campaigns, advocacy engagements, and brand marketing.

1/6
Discovery + Insights

From planning and program development to tracking and evaluation, our rigorous research approaches inform communication strategies. How can you best impact satisfaction and desired behaviors among your target audiences? We've got the answers. And with our extensive resources, we have you covered across:

  • Survey Research

  • Qualitative Research

  • Predictive Analytics

  • Social Media Analytics

  • Competitive Intelligence

  • Influencer and Stakeholder Mapping

Planning + Program Development

In today’s economy, companies must link business outcomes with key communications functions such as investor relations, government affairs, employee communications, PR, and issues and crisis management. We're supported by research services and databases. That means we're current with the latest research offerings for traditional, digital, and social media. Our tools and products include:

  • NEXT-GEN ANALYTICS: This planning tool was designed to increase PR efficiency and serve as the “compass” for setting overall PR strategy. We will increase targeting precision by prioritizing the best channels for reaching a specific target audience, thereby focusing outreach on outlets that will move the needle. It strengthens results and ROI by steering the planning process to consider optimal media first, tactics second, to improve overall success. It sparks creative possibilities otherwise not imagined, including unexpected editorial opportunities and strategic partnerships with digital, sports and entertainment properties.
     

  • NEXT-GEN Target Insights: We have access to quantitative and qualitative research purposes to develop target audience insights, help win new business, test concepts and messages, and provide general guidance to clients.
     

  • NEXT-GEN Social Insights: Social media may be engaging, fun and exciting, but does it matter for your business? We have a suite of tools to show the value of earned social media, moving clients away from "traditional" boundaries of media measurements (e.g., impressions). We have developed comprehensive best-in-class social media measurement tools so our teams can measure and report their social media successes.